Course curriculum

  • 1

    Welcome to the course!

  • 2

    Covering the Basics

    • Module 2 - Getting To Know The Facebook Ads Manager

    • Module 3 - Facebook Ads vs. Boosted Posts

  • 3

    Build, Optimize & Scale

    • Module 4 - How To Optimize Your FB Ad Design

    • Module 5 - Using Custom Audiences

    • Module 6 - How To Use Facebook Retargeting

    • Module 7 - Split Testing Your Facebook Ads

    • Module 8 - Boosting Profits With Facebook Dynamic Ads

    • Module 9 - How To Make The Most of Your Facebook Ad Budget

    • Module 10 - How To Create a Facebook Lead Capture Funnel

  • 4

    Bonus Videos

    • Facebook Ads Walkthrough

    • Real Student Account Audit

  • 5

    Next steps

    • Action Items

    • Additional Resources

    • Before you go...